× Apex Stone
Mason — Caesarstone MOS Priority Tier B VIC

Complementary range for your Caesarstone-certified shop.

Alpha Zero silica-free + premium feature stones — complementary to your Caesarstone lineup.

Alpha Surfaces × Apex Stone logo Apex Stone
Scale
Caesarstone Master of Stone certified; Samantha Robertson BDM
Go-to-market
See apexstone.com.au for go-to-market detail.
Currently spec'd
Unknown — confirm at outreach
Spec-setting power
Owner-led; Caesarstone-credentialled but free to spec alternatives
Why Alpha for Apex Stone

The case for a partnership.

01
Complementary range — Alpha adds, not replaces.
02
Alpha Zero genuinely silica-free vs Caesarstone Mineral's reduced-silica positioning.
03
Premium feature stones (Collection 05) add depth to your portfolio.
Curated for Apex Stone

Recommended collections from our 40-stone range.

Hand-picked stones across 4 collections, tailored to Apex Stone's aesthetic and customer base.

Collection 02 — Naturals 3 stones
Carrara
Polished
Pearl
Polished
Shell
Polished
Collection 04 — Veined 3 stones
White Cloud
Matte
Statuario Gold
Polished
Opal Mist
Matte
Collection 05 — Statement 3 stones
Calacatta Viola
Polished
Arabescato
Polished
Autumn Gold
Polished
Alpha Zero — Silica-free Range 3 stones
Crystello
Matte — Silica-free
Calacatta Oro
Polished — Silica-free
Silver Travertine
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
You're Caesarstone MOS-certified — Alpha doesn't ask you to give that up. Alpha is the complementary range, especially Alpha Zero for the silica-free segment Caesarstone is still building.
Target market
See company website.
Win condition
Alpha added as complementary supplier + first jobs.
Notes & watch-outs
Brief generated from category pattern — refine before sending.

Ready to start the conversation?

This page is for Apex Stone's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Apex Stone-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)