× Bates Smart
Architect Priority Tier A national

Specified surfaces for your projects, your standards.

EPD-documented Alpha range + AIA Refuel CPD + curated sample box + project-specific design support.

Alpha Surfaces × Bates Smart logo Bates Smart
Scale
Hospitality king — Crown, Hyatt, Ace, Westin, InterContinental
Go-to-market
See batessmart.com for go-to-market detail.
Currently spec'd
Unknown — confirm at outreach
Spec-setting power
High via specification — they choose materials, the builder procures
Why Alpha for Bates Smart

The case for a partnership.

01
Curated sample box for your Materials Library — 40 stones, 6 collections, EPD-documented.
02
AIA Refuel CPD presentation available for your studio.
03
Project-specific design consultation with the Alpha team.
Curated for Bates Smart

Recommended collections from our 40-stone range.

Hand-picked stones across 5 collections, tailored to Bates Smart's aesthetic and customer base.

Collection 02 — Naturals 3 stones
Carrara
Polished
Pearl
Polished
Shell
Polished
Collection 03 — Earth (incl. UV-stable indoor/outdoor) 3 stones
Whitehaven
Polished — UV-stable indoor/outdoor
Salt Stone
Polished
Davinci Gris
Polished
Collection 04 — Veined 3 stones
Calacatta Leggera
Polished
White Cloud
Matte
Statuario Gold
Polished
Collection 05 — Statement 3 stones
Calacatta Viola
Polished
Arabescato
Polished
Autumn Gold
Polished
Alpha Zero — Silica-free Range 3 stones
Calacatta Oro
Polished — Silica-free
Silver Travertine
Matte — Silica-free
Crystello
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
Your materials library is what governs your team's spec choices. Alpha Surfaces wants to be in it — we'll deliver a curated sample box and offer AIA CPD lunch presentation.
Target market
See company website.
Win condition
Alpha specified in project documentation → fabricator partner executes.
Notes & watch-outs
Brief generated from category pattern — refine before sending.

Ready to start the conversation?

This page is for Bates Smart's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Bates Smart-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)