Mason — Builder-led Priority Tier B NSW

Builder-friendly surfaces for your shop.

Silica-free Alpha Zero + builder co-marketing + showroom display.

Alpha Surfaces ×

Scale

Called out by Neolith, Smartstone, Caesarstone as preferred

Go-to-market

See benchmarkstonemasons.com.au for go-to-market detail.

Currently spec'd

Unknown — confirm at outreach

Spec-setting power

Owner-led; builder-channel focused

Why Alpha for Benchmark Stonemasons

The case for a partnership.

Silica-free Alpha Zero

Builder co-marketing

Showroom display

Curated for Benchmark Stonemasons

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to Benchmark Stonemasons's aesthetic and customer base.

Collection 01 — Essentials 3 stones

Jewel

Polished

Fraser

Polished

Oyster

Polished

Collection 02 — Naturals 3 stones

Pearl

Polished

Shell

Polished

Carrara

Polished

Alpha Zero — Silica-free Range 3 stones

Carbon

Matte — Silica-free

Crystello

Matte — Silica-free

Silver Travertine

Matte — Silica-free

Sales brief

Engagement playbook.

Opening hook

Your builder channel needs silica-free compliance. Alpha Zero is your story.

Target market

See company website.

Win condition

Alpha added + first builder jobs.

Notes & watch-outs

Brief generated from category pattern — refine before sending.

Ready to start the conversation?

This page is for Benchmark Stonemasons's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact

Belinda Kelaher

Partner Program Lead, Alpha Surfaces

Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Benchmark Stonemasons-relevant stones cut to swatch size, with full technical and EPD documentation.

Curated collection (featured stones above) — 6 swatches
Full range box — 40 swatches across 6 collections
Alpha Zero silica-free range — 10 swatches
Custom selection (call Belinda first)