× Beulah
Multi-res developer Priority Tier B VIC

Tower-scale luxury surfaces for Beulah.

Collection 05 premium veined feature stones for STH BNK and future Beulah towers.

Alpha Surfaces × Beulah logo Beulah
Scale
Melbourne luxury developer — STH BNK by Beulah project
Go-to-market
Premium Melbourne towers.
Currently spec'd
Premium-spec'd
Spec-setting power
High — design-led.
Why Alpha for Beulah

The case for a partnership.

01
Premium Collection 05 for landmark towers.
02
EPD-documented for Green Star.
03
Melbourne fabricator network.
Curated for Beulah

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to Beulah's aesthetic and customer base.

Collection 04 — Veined 3 stones
Calacatta Leggera
Polished
Eternity
Polished
White Cloud
Matte
Collection 05 — Statement 3 stones
Calacatta Viola
Polished
Arabescato
Polished
Autumn Gold
Polished
Alpha Zero — Silica-free Range 3 stones
Calacatta Oro
Polished — Silica-free
Silver Travertine
Matte — Silica-free
Crystello
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
STH BNK is Melbourne's most ambitious tower — premium feature stones needed.
Target market
Premium Melbourne apartment buyers.
Win condition
Added to the supplier panel and first specification.

Ready to start the conversation?

This page is for Beulah's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Beulah-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)