× Frasers Property Australia
Multi-res developer Priority Tier B national

Sustainability-aligned surfaces for Frasers Property Australia.

EPD-documented, silica-free, Australian-owned — three Frasers-aligned levers in one supplier.

Alpha Surfaces × Frasers Property Australia logo Frasers Property Australia
Scale
ASX:FRC — strong sustainability mandate
Go-to-market
Residential + commercial; sustainability-led brand.
Currently spec'd
Sustainability-spec'd
Spec-setting power
High — sustainability gate.
Why Alpha for Frasers Property Australia

The case for a partnership.

01
EPD = Green Star credit ready.
02
Silica-free + Australian-owned ESG narrative.
03
Long-term partnership terms.
Curated for Frasers Property Australia

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to Frasers Property Australia's aesthetic and customer base.

Collection 02 — Naturals 3 stones
Pearl
Polished
Shell
Polished
Carrara
Polished
Collection 04 — Veined 3 stones
Calacatta Leggera
Polished
Eternity
Polished
White Cloud
Matte
Alpha Zero — Silica-free Range 3 stones
Carbon
Matte — Silica-free
Crystello
Matte — Silica-free
Calacatta Oro
Polished — Silica-free
Sales brief

Engagement playbook.

Opening hook
Frasers' sustainability story makes Alpha's EPD + Australian-owned positioning a direct fit.
Target market
Mid-premium residential + commercial.
Win condition
Added to the supplier panel and first specification.

Ready to start the conversation?

This page is for Frasers Property Australia's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Frasers Property Australia-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)