× Freedom Kitchens (Amart)
Kitchen retail chain Priority Tier A national

The post-acquisition surfaces partner for Freedom Kitchens.

Silica-free product, Australian-owned, with a transparent commercial model designed for Amart's integration phase.

Alpha Surfaces × Freedom Kitchens (Amart) logo Freedom Kitchens (Amart)
Scale
Multi-state retail chain owned by Amart (acquired June 2025)
Go-to-market
Showroom + in-home design service for mid-market kitchen renovations.
Currently spec'd
Post-acquisition inclusions menu in flux — supplier panel being re-evaluated
Spec-setting power
High — Amart sets standard inclusions across both Freedom and any cross-pollination with Amart Furniture kitchens.
Why Alpha for Freedom Kitchens (Amart)

The case for a partnership.

01
No legacy supplier baggage — we can move at Amart's integration speed.
02
Alpha Zero range eliminates compliance overhead during the post-ban transition.
03
Volume-tier and premium-tier pricing in one supplier — simplifies category management.
Curated for Freedom Kitchens (Amart)

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to Freedom Kitchens (Amart)'s aesthetic and customer base.

Collection 01 — Essentials 3 stones
Jewel
Polished
Fraser
Polished
Oyster
Polished
Collection 02 — Naturals 3 stones
Pearl
Polished
Shell
Polished
Carrara
Polished
Alpha Zero — Silica-free Range 3 stones
Carbon
Matte — Silica-free
Crystello
Matte — Silica-free
Glacier Grey
Polished — Silica-free
Sales brief

Engagement playbook.

Opening hook
Amart acquired Freedom in June 2025 — they're rebuilding the supplier panel right now. Most surface suppliers haven't moved fast enough.
Target market
Renovation customers in the $15k-$50k price band; Amart cross-sell opportunity.
Win condition
Added to the supplier panel and first specification.
Notes & watch-outs
Post-acquisition window is open NOW. Pre-existing Caesarstone/Smartstone relationships are being challenged.

Ready to start the conversation?

This page is for Freedom Kitchens (Amart)'s leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Freedom Kitchens (Amart)-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)