× GJ Gardner Homes
Volume builder Priority Tier B national franchise

National coverage for GJ Gardner's franchise network.

Local fabricator partnerships in every state, single national account, silica-free product ready to ship.

Alpha Surfaces × GJ Gardner Homes logo GJ Gardner Homes
Scale
National franchise — 70+ franchises in AU
Go-to-market
Franchise model — local franchisees own customer relationships; central spec influences but doesn't dictate.
Currently spec'd
Franchise-level discretion
Spec-setting power
Medium — central recommends, franchisees decide.
Why Alpha for GJ Gardner Homes

The case for a partnership.

01
Franchisee-friendly: local fabricators in every state.
02
Single national account simplifies franchisee onboarding.
03
Silica-free Alpha Zero = no franchisee compliance risk.
Curated for GJ Gardner Homes

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to GJ Gardner Homes's aesthetic and customer base.

Collection 01 — Essentials 3 stones
Jewel
Polished
Brilliance
Polished
Fraser
Polished
Collection 02 — Naturals 3 stones
Carrara
Polished
Pearl
Polished
Shell
Polished
Alpha Zero — Silica-free Range 3 stones
Carbon
Matte — Silica-free
Crystello
Matte — Silica-free
Silver Travertine
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
Franchise networks reward suppliers who make franchisees' lives easier. Single national account + local fabricator coverage = winning combo.
Target market
Regional + suburban project home buyers across all states.
Win condition
Added to the supplier panel and first specification.
Notes & watch-outs
Two-tier strategy: central recommendation + direct franchisee outreach.

Ready to start the conversation?

This page is for GJ Gardner Homes's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send GJ Gardner Homes-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)