× Harvey Norman Kitchens
Kitchen retail chain Priority Tier B national

Surfaces partner for Harvey Norman's franchise network.

Customer-facing visual range + national franchisee fulfilment, with single account management.

Alpha Surfaces × Harvey Norman Kitchens logo Harvey Norman Kitchens
Scale
100+ Harvey Norman complexes carrying kitchen displays
Go-to-market
Showroom-led kitchen retail integrated with appliance + furniture cross-sell.
Currently spec'd
Talostone (via Harvey Norman Commercial)
Spec-setting power
Medium — franchisee-level discretion alongside corporate spec.
Why Alpha for Harvey Norman Kitchens

The case for a partnership.

01
Local fabricator partnerships in every state — fast franchisee fulfilment.
02
Display-ready visual sample kits per Harvey Norman complex.
03
Australian-owned story supports Harvey Norman's domestic-first narrative.
Curated for Harvey Norman Kitchens

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to Harvey Norman Kitchens's aesthetic and customer base.

Collection 01 — Essentials 3 stones
Jewel
Polished
Fraser
Polished
Oyster
Polished
Collection 02 — Naturals 3 stones
Carrara
Polished
Oyster Grey
Matte
Ash
Polished
Alpha Zero — Silica-free Range 3 stones
Carbon
Matte — Silica-free
Crystello
Matte — Silica-free
Silver Travertine
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
Talostone is the partnered brand but Harvey Norman's franchise model means franchisees have local supplier discretion. Layered approach works.
Target market
Harvey Norman's existing customer base — broad demographic.
Win condition
Added to the supplier panel and first specification.
Notes & watch-outs
Franchise model = harder ABM, but franchisee-level discretion is a vector.

Ready to start the conversation?

This page is for Harvey Norman Kitchens's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Harvey Norman Kitchens-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)