× IHG Hotels Australia
Hospitality group Priority Tier B national

Hospitality-grade surfaces for the brand standard.

Premium feature stones + technical compliance + design-firm specification track.

Alpha Surfaces × IHG Hotels Australia logo IHG Hotels Australia
Scale
Major refurb pipeline AU
Go-to-market
See ihg.com for go-to-market detail.
Currently spec'd
Unknown — confirm at outreach
Spec-setting power
High via brand standards — slow approval cycle but locked once approved
Why Alpha for IHG Hotels Australia

The case for a partnership.

01
Premium feature stones (Collection 04/05) for hospitality signature spaces.
02
Full technical compliance documentation (ASTM testing, EPD).
03
Design-firm engagement program supports your specifier partnerships.
Curated for IHG Hotels Australia

Recommended collections from our 40-stone range.

Hand-picked stones across 4 collections, tailored to IHG Hotels Australia's aesthetic and customer base.

Collection 03 — Earth (incl. UV-stable indoor/outdoor) 3 stones
Whitehaven
Polished — UV-stable indoor/outdoor
Salt Stone
Polished
Davinci Gris
Polished
Collection 04 — Veined 3 stones
Statuario Gold
Polished
Eternity
Polished
White Cloud
Matte
Collection 05 — Statement 3 stones
Calacatta Viola
Polished
Arabescato
Polished
Autumn Gold
Polished
Alpha Zero — Silica-free Range 3 stones
Calacatta Oro
Polished — Silica-free
Silver Travertine
Matte — Silica-free
Crystello
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
Hotel groups won't add suppliers cold — but a design-firm-led specification at one of your properties opens the door. We're targeting your design partners in parallel.
Target market
See company website.
Win condition
Specified by design firm on a branded property → installed → repeated.
Notes & watch-outs
Brief generated from category pattern — refine before sending.

Ready to start the conversation?

This page is for IHG Hotels Australia's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send IHG Hotels Australia-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)