× IKEA Australia Kitchens
Kitchen retail chain Priority Tier B national

Built for IKEA Australia's next kitchen surfaces RFP cycle.

Single-supplier capacity, Australian-owned, EPD-documented, with logistics aligned to IKEA's 10-store footprint.

Alpha Surfaces × IKEA Australia Kitchens logo IKEA Australia Kitchens
Scale
10 stores nationally + online — massive flat-pack kitchen volume
Go-to-market
Modular METOD system; customers self-design and assemble or use IKEA install service.
Currently spec'd
BE-Classic Stone Pty Ltd (exclusive AU stone supplier — phone 03 9532 5338, service@be-stone.com.au)
Spec-setting power
Maximum — sole-supplier RFP model on a 3-5 year cycle.
Why Alpha for IKEA Australia Kitchens

The case for a partnership.

01
Australian-owned manufacturing capacity to serve IKEA AU's full footprint single-source.
02
Alpha Zero silica-free range eliminates IKEA's silicosis reputational risk.
03
Standardised colour range matched to METOD doors and IKEA's neutral aesthetic.
Curated for IKEA Australia Kitchens

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to IKEA Australia Kitchens's aesthetic and customer base.

Collection 01 — Essentials 3 stones
Oyster
Polished
Jewel
Polished
Fraser
Polished
Collection 02 — Naturals 3 stones
Carrara
Polished
Pearl
Polished
Ash
Polished
Alpha Zero — Silica-free Range 3 stones
Crystello
Matte — Silica-free
Glacier Grey
Polished — Silica-free
Silver Travertine
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
BE-Classic Stone has held the exclusive since at least 2019 — the next RFP window will be critical and predictable.
Target market
Budget-to-mid renovators self-designing their kitchen.
Win condition
Added to the supplier panel and first specification.
Notes & watch-outs
Not ABM-shaped. Track RFP cycle (~2027-2028 next window). Build sustainability + Australian-owned + capacity case in advance.

Ready to start the conversation?

This page is for IKEA Australia Kitchens's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send IKEA Australia Kitchens-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)