× Kinsman Kitchens (Wesfarmers/Bunnings)
Kitchen retail chain Priority Tier B national

Australian-owned, silica-free surfaces for Wesfarmers' kitchen footprint.

Alpha Zero range built for the silicosis-conscious era; EPD-documented and aligned to Wesfarmers' Scope 3 reduction goals.

Alpha Surfaces × Kinsman Kitchens (Wesfarmers/Bunnings) logo Kinsman Kitchens (Wesfarmers/Bunnings)
Scale
Wesfarmers/Bunnings-owned national chain — DIY+installer model
Go-to-market
Flat-pack and custom kitchen sales through Bunnings retail footprint + dedicated showrooms.
Currently spec'd
Caesarstone (long-running relationship via Wesfarmers)
Spec-setting power
High — Wesfarmers central procurement controls the spec for both Kinsman and Bunnings Trade Kitchens.
Why Alpha for Kinsman Kitchens (Wesfarmers/Bunnings)

The case for a partnership.

01
Local Australian ownership story aligns with Wesfarmers' Australian-first narrative.
02
Silica-free Alpha Zero range eliminates the silicosis-related reputational risk Wesfarmers carries with engineered stone.
03
EPD documentation supports Scope 3 emissions reporting.
Curated for Kinsman Kitchens (Wesfarmers/Bunnings)

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to Kinsman Kitchens (Wesfarmers/Bunnings)'s aesthetic and customer base.

Collection 01 — Essentials 3 stones
Brilliance
Polished
Oyster
Polished
Jewel
Polished
Collection 02 — Naturals 3 stones
Carrara
Polished
Shell
Polished
Oyster Grey
Matte
Alpha Zero — Silica-free Range 3 stones
Carbon
Matte — Silica-free
Acropolis
Matte — Silica-free
Crystello
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
Wesfarmers' sustainability reporting is creating pressure to diversify supplier base — Australian-owned silica-free positioning aligns to their ESG narrative.
Target market
DIY renovators and tradies sourcing through Bunnings.
Win condition
Added to the supplier panel and first specification.
Notes & watch-outs
Wesfarmers cycle is long (12-24 months). Best entry: ESG narrative + Australian-owned positioning.

Ready to start the conversation?

This page is for Kinsman Kitchens (Wesfarmers/Bunnings)'s leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Kinsman Kitchens (Wesfarmers/Bunnings)-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)