× Kitchen Connection (KWB Group)
Kitchen retail chain Priority Tier A QLD HQ — national

A surfaces partner built for Kitchen Connection's next chapter.

Australian-owned, silica-free Alpha Zero range, EPD-documented, with a fabricator network already aligned to your customer geographies.

Alpha Surfaces × Kitchen Connection (KWB Group) logo Kitchen Connection (KWB Group)
Scale
100+ showrooms across QLD/NSW/VIC/SA/WA — flagship of KWB Group (Joyce Corp ASX:JYC)
Go-to-market
In-home kitchen design consultation + showroom-led retail through a national franchise model.
Currently spec'd
Caesarstone (alongside Hafele, Laminex, Oliveri, Polytec, Westinghouse, Blum, CASF, Electrolux)
Spec-setting power
High — central category procurement sets the standard inclusions range that 100+ showrooms quote from.
Why Alpha for Kitchen Connection (KWB Group)

The case for a partnership.

01
Silica-free Alpha Zero range — post-ban compliant out of the box, no transitional risk for your showroom franchise.
02
Curated colour stories that map to Kitchen Connection's three customer aesthetics (Modern Coastal, Classic, Contemporary).
03
National account terms aligned to Joyce Corp's group procurement cycle, with a single named relationship contact.
Curated for Kitchen Connection (KWB Group)

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to Kitchen Connection (KWB Group)'s aesthetic and customer base.

Collection 01 — Essentials 3 stones
Jewel
Polished
Fraser
Polished
Oyster
Polished
Collection 02 — Naturals 3 stones
Carrara
Polished
Oyster Grey
Matte
Ash
Polished
Alpha Zero — Silica-free Range 3 stones
Carbon
Matte — Silica-free
Glacier Grey
Polished — Silica-free
Silver Travertine
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
Cameron Crowell is being appointed MD-designate from June 2026 — supplier strategy is being reset right now. We'd like to be in his FY27 picture.
Target market
Renovation and new-home customers in the $20k–$80k kitchen price band.
Win condition
Added to the supplier panel and first specification.
Notes & watch-outs
Alpha already has prior contact intel (kwb-contacts.md). Time-sensitive — 8-week handover window where both Crowell and Bourke are reachable.

Ready to start the conversation?

This page is for Kitchen Connection (KWB Group)'s leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Kitchen Connection (KWB Group)-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)