× MSM Stone
Mason — Commercial+res Priority Tier B VIC

Cross-segment surfaces partner for your shop.

Tiered range across commercial + residential + co-marketing.

Alpha Surfaces × MSM Stone logo MSM Stone
Scale
Dandenong South in-house mfg + design
Go-to-market
See msmstone.com.au for go-to-market detail.
Currently spec'd
Unknown — confirm at outreach
Spec-setting power
Owner-led; mixed commercial + residential
Why Alpha for MSM Stone

The case for a partnership.

01
Tiered range across segments
02
Single supplier story
03
Co-marketing
Curated for MSM Stone

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to MSM Stone's aesthetic and customer base.

Collection 02 — Naturals 3 stones
Carrara
Polished
Pearl
Polished
Shell
Polished
Collection 04 — Veined 3 stones
Statuario Gold
Polished
Calacatta Leggera
Polished
White Cloud
Matte
Alpha Zero — Silica-free Range 3 stones
Carbon
Matte — Silica-free
Crystello
Matte — Silica-free
Silver Travertine
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
You span commercial + residential — Alpha's range covers both with a single supplier story.
Target market
See company website.
Win condition
Alpha added + first cross-segment jobs.
Notes & watch-outs
Brief generated from category pattern — refine before sending.

Ready to start the conversation?

This page is for MSM Stone's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send MSM Stone-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)