Hospitality group Priority Tier B NSW/QLD

Hospitality-grade surfaces for the brand standard.

Premium feature stones + technical compliance + design-firm specification track.

Alpha Surfaces ×

Scale

QLD Brisbane Queen's Wharf reset

Go-to-market

See star.com.au for go-to-market detail.

Currently spec'd

Unknown — confirm at outreach

Spec-setting power

High via brand standards — slow approval cycle but locked once approved

Why Alpha for The Star Entertainment Group

The case for a partnership.

Premium feature stones (Collection 04/05) for hospitality signature spaces.

Full technical compliance documentation (ASTM testing, EPD).

Design-firm engagement program supports your specifier partnerships.

Curated for The Star Entertainment Group

Recommended collections from our 40-stone range.

Hand-picked stones across 4 collections, tailored to The Star Entertainment Group's aesthetic and customer base.

Collection 03 — Earth (incl. UV-stable indoor/outdoor) 3 stones

Whitehaven

Polished — UV-stable indoor/outdoor

Salt Stone

Polished

Davinci Gris

Polished

Collection 04 — Veined 3 stones

Statuario Gold

Polished

Eternity

Polished

White Cloud

Matte

Collection 05 — Statement 3 stones

Calacatta Viola

Polished

Arabescato

Polished

Autumn Gold

Polished

Alpha Zero — Silica-free Range 3 stones

Calacatta Oro

Polished — Silica-free

Silver Travertine

Matte — Silica-free

Crystello

Matte — Silica-free

Sales brief

Engagement playbook.

Opening hook

Hotel groups won't add suppliers cold — but a design-firm-led specification at one of your properties opens the door. We're targeting your design partners in parallel.

Target market

See company website.

Win condition

Specified by design firm on a branded property → installed → repeated.

Notes & watch-outs

Brief generated from category pattern — refine before sending.

Ready to start the conversation?

This page is for The Star Entertainment Group's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact

Belinda Kelaher

Partner Program Lead, Alpha Surfaces

Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send The Star Entertainment Group-relevant stones cut to swatch size, with full technical and EPD documentation.

Curated collection (featured stones above) — 6 swatches
Full range box — 40 swatches across 6 collections
Alpha Zero silica-free range — 10 swatches
Custom selection (call Belinda first)