× Stone Lab
Mason — Porcelain specialist Priority Tier A NSW

Porcelain-friendly partner for your specialist shop.

Alpha porcelain range + complementary engineered range for jobs where porcelain doesn't fit.

Alpha Surfaces × Stone Lab logo Stone Lab
Scale
Fabricated CDK Sydney Showroom; Neolith/Laminam specialist
Go-to-market
See stonelab.au for go-to-market detail.
Currently spec'd
Unknown — confirm at outreach
Spec-setting power
Owner-led; specialised in porcelain/sintered
Why Alpha for Stone Lab

The case for a partnership.

01
Alpha porcelain range complements your specialty.
02
Engineered range fills jobs where porcelain doesn't fit.
03
Single supplier across porcelain + engineered.
Curated for Stone Lab

Recommended collections from our 40-stone range.

Hand-picked stones across 3 collections, tailored to Stone Lab's aesthetic and customer base.

Collection 04 — Veined 3 stones
Eternity
Polished
Calacatta Leggera
Polished
White Cloud
Matte
Collection 05 — Statement 3 stones
Calacatta Viola
Polished
Arabescato
Polished
Autumn Gold
Polished
Alpha Zero — Silica-free Range 3 stones
Crystello
Matte — Silica-free
Calacatta Oro
Polished — Silica-free
Silver Travertine
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
You specialise in porcelain — Alpha has porcelain in the mix and pairs it with natural-look engineered alternatives where porcelain doesn't fit.
Target market
See company website.
Win condition
Alpha added to your supplier list + first jobs.
Notes & watch-outs
Brief generated from category pattern — refine before sending.

Ready to start the conversation?

This page is for Stone Lab's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Stone Lab-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)