× Superior Stone
Mason — Illawarra regional Priority Tier B NSW

Local Illawarra strength with Alpha range.

Alpha range + local Wollongong fabrication + customer-sellable story.

Alpha Surfaces × Superior Stone logo Superior Stone
Scale
Carlo + Angela owner couple; 31+ years; Neolith pivot
Go-to-market
See superiorstone.au for go-to-market detail.
Currently spec'd
Unknown — confirm at outreach
Spec-setting power
Owner-led; Illawarra regional
Why Alpha for Superior Stone

The case for a partnership.

01
Local Illawarra fabrication
02
Alpha range coverage
03
Customer-sellable Australian-owned story
Curated for Superior Stone

Recommended collections from our 40-stone range.

Hand-picked stones across 4 collections, tailored to Superior Stone's aesthetic and customer base.

Collection 01 — Essentials 3 stones
Jewel
Polished
Fraser
Polished
Oyster
Polished
Collection 02 — Naturals 3 stones
Carrara
Polished
Pearl
Polished
Shell
Polished
Collection 04 — Veined 3 stones
Calacatta Leggera
Polished
White Cloud
Matte
Statuario Gold
Polished
Alpha Zero — Silica-free Range 3 stones
Carbon
Matte — Silica-free
Crystello
Matte — Silica-free
Silver Travertine
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
Illawarra is under-served by national brands. Alpha + you = local strength.
Target market
See company website.
Win condition
Alpha added + first Illawarra projects.
Notes & watch-outs
Brief generated from category pattern — refine before sending.

Ready to start the conversation?

This page is for Superior Stone's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Superior Stone-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)