× Universal Stone
Mason — Multi-brand Priority Tier A NSW

Add Alpha to your multi-brand portfolio.

Silica-free + Australian-owned dimension to your supplier lineup.

Alpha Surfaces × Universal Stone logo Universal Stone
Scale
12 natural-stone importer relationships — one-stop fabricator
Go-to-market
See universalstone.com.au for go-to-market detail.
Currently spec'd
Unknown — confirm at outreach
Spec-setting power
Owner-led; multi-brand 'one-stop' fabricator
Why Alpha for Universal Stone

The case for a partnership.

01
Silica-free Alpha Zero
02
Australian-owned story
03
Tiered range supply
Curated for Universal Stone

Recommended collections from our 40-stone range.

Hand-picked stones across 4 collections, tailored to Universal Stone's aesthetic and customer base.

Collection 01 — Essentials 3 stones
Jewel
Polished
Fraser
Polished
Oyster
Polished
Collection 02 — Naturals 3 stones
Carrara
Polished
Pearl
Polished
Shell
Polished
Collection 04 — Veined 3 stones
Calacatta Leggera
Polished
White Cloud
Matte
Statuario Gold
Polished
Alpha Zero — Silica-free Range 3 stones
Carbon
Matte — Silica-free
Crystello
Matte — Silica-free
Silver Travertine
Matte — Silica-free
Sales brief

Engagement playbook.

Opening hook
Your multi-brand model thrives on supplier breadth. Alpha adds a silica-free + Australian-owned dimension.
Target market
See company website.
Win condition
Alpha added to your brand lineup + first jobs.
Notes & watch-outs
Brief generated from category pattern — refine before sending.

Ready to start the conversation?

This page is for Universal Stone's leadership team and their advisers. Belinda will personally respond — typically within one business day.

Your Alpha Surfaces contact
Belinda Kelaher
Partner Program Lead, Alpha Surfaces
Email Belinda Call +61 (0)400 000 000 Book a 30-minute call

Request a curated sample box

We'll send Universal Stone-relevant stones cut to swatch size, with full technical and EPD documentation.

  • Curated collection (featured stones above) — 6 swatches
  • Full range box — 40 swatches across 6 collections
  • Alpha Zero silica-free range — 10 swatches
  • Custom selection (call Belinda first)